NOA Community Innovation Fund

This fund looks for approaches that can encourage children and their families to have conversations about different types of jobs and think together about their skills, interests and future goals. Our intention is that more conversations take place and at an earlier age, with a focus on primary aged children and pupils in the early years of secondary school.

Why are we doing this?

• A bank of research suggests that conversations about careers should take place earlier. The earlier children are exposed to different types of careers, the more likely they are to have broader aspirations for their future selves.

• Children arrive in school with strong assumptions about the world based on their own day to day experiences. Career aspirations are influenced by who they know.

• Meeting a wide range of people doing different jobs is particularly important for children from disadvantaged backgrounds who may have fewer successful role models, either at home or in their local communities.

• Children begin to form stereotypes about occupations, including gendered roles, when they are six to eight years old and these stereotypes can influence their ideas about jobs they might be able to do in the future.

• Children begin to eliminate their least-favoured career options between the ages of nine and 13.

The Community Innovation Fund has two strands:

  1. Locality Funding

Organisations who can deliver activities with children and their parents in target areas across Norwich to facilitate conversations about the future. Activities should encourage and support children and their families to understand different types of jobs, to have regular conversations about the world of work and to think together about skills, interests and future goals.

Providers can choose to apply to deliver activity in one (or more) of the identified target wards. Partnership bids are welcomed where working together organisations can deliver a range of opportunities that meet the individual needs of one ward. Projects are expected to be tailored to meet the needs of each local area with an understanding of local need and existing resource in place.

One project (of up to £10,000) will be funded for each of the below areas (see detailed map of target wards here):

  • Mile Cross
  • Lakenham
  • Catton Grove
  • Wensum
  • Pilling Park (Crome)
  • Heartsease (Crome)
  • West Earlham

2. Citywide Funding

Projects across the city that can raise awareness of the importance of having regular conversations about the world of work and encourage children and their parents to think about future goals.

We are looking for innovative approaches to facilitate these conversations. Projects could be marketing and/or technological solutions rather than direct activities with children and their families. Each project should cover at least some of the NOA target wards but can be wider.

We intend to fund three different projects of up to £30,000. 

Applications for Funding

See a short summary of the two funding streams within the Community Innovation Fund – here

Full application form for Locality projects (up to £10,000 per area) – Locality Funding

Full application form for Citywide projects (up to £30,000) – Citywide Funding

The deadline for both funding applications has been extended by one week to 4pm Friday 3rd May 2019. Completed application forms should be returned to Katie White –

Check our news page for updates or contact Katie White to talk through –